If you had the funds to invest in . marketing . automation . SEO . PPC . website/redesign . email execution . campaigns . e-training . new hires . sales enablement . playbooks . promotions . incentives . CRM . content development . retreats . launches . seminars . events . where would you make your next investment? Would it be an investment ...or an expense?
ARE YOU CONFIDENT WHERE TO BEST INVEST THE FUNDS YOU DO HAVE?
CONTACT US. WE'VE FIGURED IT OUT AND CAN HELP YOU AND YOUR STAFF BE MORE PRODUCTIVE. AND IF YOU DON'T HAVE YOUR OWN STAFF... WE DO. IN FACT WE HAVE A VILLAGE OF RESOURCES TO COMPLETE EACH TASK.
WHY REVENUE PERFORM? BECAUSE WE KNOW THE ANSWER THESE QUESTIONS.
The world of sales and marketing has changed forever and unless you are digitally engaged with your target markets, you are missing out on new business opportunities everyday and you don't even know it. It is an opportunity because the majority of your competition is in the same boat as you. In fact, less than 5% of the global market is digitally savvy. And most are experimenting in digital dialogues, unclear as to what is working for them or they are an experiment themselves, being carried out by their marketing supplier.
What does being digital really mean to your business ?
Do you have a handle on what sales and marketing assets are delivering results?
What if you could improve both your marketing and sales and make your revenue perform better?What should you change if 20% of sales efforts is generating 80% of your revenues . Is marketing expenditures burning 80% of cash only to generate 20% of the contribution? It starts with having a digital strategy and the support of a digital strategy agency to handle the gaps without the risk of experimenting.
Why a Digital Strategy Agency is essential to your business?
Having an integrated marketing and sales strategy that is digitally based is the new norm to meet the future of your business in The Age of the Buyer. A Digital Strategy Agency will identify exactly where you should concentrate your marketing and sales investments.
You must be digital to be relevant to today's buyers. Your prospective buyers do not have the time or patience to engage with you directly. They prefer to conduct their own research and will only consider you when they are nearing the final stage of their buying criteria. What does that mean for today's sellers? It means you need to better understand your buyers "journey" and be relevant along their path. It means providing valuable, relevant and timely content that will motivate them to return to your site, sign up to your email information services or accept a phone call.
What if you could know exactly when someone has been to your site?
Where should you start to engage digitally with your target buyers and what marketing assets do you need to help you promote your business to your existing customers? What is it that makes you relevant? Does it mean you need a nice interactive website, some unique content i.e. whitepaper or a video? A blog, a Facebook page? More inside sales reps? What should you be doing in-house and what should you outsource? Why is it better to outsource to s dedicated digital strategy agency?
Our digital strategy agency helps organizations attract new buyers, and retain the most profitable customers. This is accomplished with an all inclusive DIGITAL STRATEGY, completely managed INBOUND TRUST EXPERIENCE SERVICE, and COMPELLING PROFESSIONAL CONTENT that is relevant. All this is managed with our industry leading SALES ENGINE PLATFORM to drive revenue performance.
Is your business operating as a CUSTOMER COMPANY in THE AGE OF THE BUYER?
Gartner's digital marketing transit map as shown below represents a comprehensive landscape of marketing technologies that will enable organizations to see every kind of service and technology that is available and how they relate to each other. This presents a huge problem for today's marketing and sales based companies. They now have hundreds of choices and decisions to consider because Digital technology is the underlying foundation for every sales and marketing initiative. To help you make a decision on what you should consider, contact us and will help you better navigate to the ideal solution that best suits your business model.