Do you have an audience strategy that segments your prospective customers into categories that you can best communicate your stories to?
Do you have the data to make the best business decisions?
Does your audience acknowledge what values your organization can offer them?
Do they know your puporse?
Are you providing an awesome experience when prospects engage with you on your website or in-person?
Does your content help them or is it more product focused and all about you?
Do you understand your buying audience and can qualify on the fly? Do you speak to them using their language?
Are you relevant to them?
Do you know exactly who is visiting your website and what they are doing on the site?
Is the experience pesonalized each time?
Is your CRM, e-Mails, Website and Loyalty system integrated?
Is your sales and marketing automated as "ultilty" service?
Are you getting enough traffic? Is it sustainable? Are you creating life long relationships? Do you continuously delight your customers making new sales?
Are you creating evangelists that love and promote you on social channels?
Do they trust you?