Does your audience strategy segment customers into categories that you can best communicate a compelling story?
Do you have the right data to make accurate decisions about your marketing investments?
Does your audience understand why they should select you?
Do they know your purpose?
Are you providing an awesome experience everytime someone engages your website or talks to your team?
Does your content help them make better decisions?
Do you include video's, research, insight, infographics and compelling content that is meaningful?
Are you relevant?
Do you know exactly who is visiting your website and what they are doing every time they visit?
Are you interested in finding new ways to improve the performance of your sales and marketing spend?
Is your CRM, e-Mails, Marketing Automation, Website and Loyalty Management System fully integrated?
Have you codified into a Utility?
Are you getting enough traffic? What if you could increase the quantity and quality of the lead generation?
Do you use a Scorecard Methodology to manage revenue performance?
Is your inside sales team converting buyers into customers effectively?
Does your community of customers, followers + employees promote the trust of your brand?