Does your audience strategy segment customers into categories that you can best communicate a compelling story?
Do you have the right data to make accurate decisions about your marketing investments?
Does your audience understand why they should select you?
Do they know your purpose?
Are you providing an awesome experience everytime someone engages website?
Does your content help them make better decisions?
Do you include video's, research insight, infographics and compelling content taht is meaningful for audiences?
Are you creating relationships of relevance?
Do you know exactly who is visiting your website and what they are doing everytime they visit?
Is the visitor experience personalized each time they return?
Is your CRM, e-Mails, Marketing Automation, Website and Loyalty Management System fully integrated?
Is your sales and marketing automated as "Utility" service to the business?
Are you getting enough traffic? Is it sustainable? What if you could increase the quality and quality of lead generation for your sales people ?
Do you use a Scorecard Methodolgy to manage revenue performance?
Is your inside sales team converting buyers into customers?
Do your customers trust and continue to promote you?