A complete service

Revenue Performance Institute | 4 Labs to serve our clients


The RevenuePerformance.Institute conducts research and provision of digitally based solutions that span both technology and creative capabilities. Our International Labsare located in Canada, the United States, United Kingdom and Ukraine, each contribute exclusive expertise in all things digital to support the needs of our clients seeking to generate the ultimate Buyer Experience Management.  As part of our services, we research the entire buyers journey, identify each stakeholder touch point and assess the trust points* along a buyers' experience journey that starts with their social and search exposure to to the brand, website and human engagement to enabling the buyer with compelling content to empowering them to purchase and to convert them into life long evangelists.   Google describes the Buyer's Journey as Zero Moments of Truth. 



Our global labs provide organizations with branding and identity refresh, digital marketing and communications production, tactical sales business development, buyer conversion, loyality and sustainment services. Our user experience design, creative and technical expertise is anchored by a rich portfolio of talent to support clients needs for strategy, innovation and execution of the entire buyer lifecycle. 


RevenuePerform labs cover the entire experience, we've coined iSMACK;  


Interactive + User Experience Management

Search + Social Execution

Mobile Application Development and Testing

Data Analytics + Intelligence Mining

Cloud Technologies Enablement

Knowledge Talent Sourcing

Digital Strategy Agency.com |Digitization Sales Marketing Lab

Today's (MarComm) Marketing Communications crosses the boundaries of advertising and interactive agency services.  We develop strategic communications plans that combines print, Internet, and digital.  Our capabilities include public relations, Web PR, event production, Social monitoring and onecast (one to one) execution, promotional campaigns, executive communications and interactive experience design. 


We focus on communicating the exact message, using the optimal channels, segmenting audiences into appropriate personalized streams. These include social media marketing focused on blogging creation and delivery services, i.e. Twitter, FaceBook, Instagram, LinkedIn and Google+.

Content Creation Factory.com |Buyer Focused Content Lab

Our Content Creation Factory starts with a Content Portfolio Assessment (CPA) to identify current assets and determine the optimal strategy necessary for our clients’ mandate.  The CPA is tied directly to your Brand Strategy and Identity to ensure that all content assets are syncronized to the entire brand experience.


The ‘Factory’ is a large capacity in-house facility staffed with 40+ resources. This full service includes green screen video production, digital and 3D graphics and design execution, content copy writing, technical research and writing that is all project managed as an integrated programmatic service. 

Intelligent Digital Solutions | Customer Experience Lab

In the past, organizations relied almost exclusively on Customer Relationship Management (CRM) software and traditional sales efforts to manage customer relationships. Today, this has been augmented with Marketing Automation (MA) software platforms that manage buyer atttraction with better search exposure, social engagement, content nurturance and conversion buying cycle management. Now approaching is future proofing of your audience relationships with the introduction of loyalty automation (LA) platforms that generate high watermark customer engagement, progressive contact workflow, and an improved understanding of your buyers' behaviours, interests and their propensity to purchase. This generates the highest quality insight data gleaned from digital interactions and customers experiences.


TECHNOLOGY EXPERIENCE INTEGRATION | To deliver the ultimate customer experience requires the integration, alignment and management of all three CRM, MA and LA platforms.  RevenuePerform experienced experts support the entire sales and marketing technology stack.  Technologies expertise includes integration of database + eMail management, Client Relationship Management (CRM), Marketing Automation, and Sales Proposal Management, eLearning and mLearning, Sales Performance and Forecasting Dashboards, intranet, Partner and Customer facing Portals.


CONSULTING SERVICES | We provide high yield consulting, integration services and outsourcing resources on demand.  Our systems may include designing a customized architecture or converting a paper-based form to become an interactive mobile application; integrating it with new or existing components and optimizing its secure use in a communications infrastructure. These disciplines are quality assured and testing in our Toronto factory of 100+ certified testers in interactive (VR), mobile, performance and automation.

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