When RevenuePerform was established as a digital strategy firm, the words revenue performance management was a new long tail keyword phrase being applied to the science of marketing that until more recently, was a best guess and primarily an art. Below is a nice video from Eloqua, a recent acquisiton of Oracle Corporation.
Enjoy and call us if you'd like to know more about how revenue performance management can be applied to your business. After all. Revenue Performance Management is the future of your business.