90% or more of all prospects are not ready to buy when being contacted. Why? They are the wrong lead. Or the time is not right! Lead scoring is a new concept in marketing taking on this challenge. It basically associates a dynamic value to each contact in your CRM database.
RevenuePerform has developed an advanced scoring algorithm that is based on behavior, actions, and expressed interests of each prospect. Each contact leaves a digital footprint with each activity, such as completing a survey, or visiting your web page, or answering questions. We collect all data, value its importance based on your rules.
As a result, prospects can be automatically nurtured as individuals, using RevenuePerform email and marketing automation systems. When a threshold is reached, the prospect is assigned to the sales team to be contacted. <more...>