There was a time when the marketing and sales departments were uncontrolled costs to the business and expenditures were allocated for sales resources (people) and marekting (programs). The difficulty was in understanding that sales and marketing elements directly contributed to the creation, conversion and closure of new business? Did the sales bring in the lead or did marketing? Of course all that matter is the outcome. A new logo! RIght? Well not always.
What if you could move those costs into profit centers and treat them as predictive investments? What if you could demonstrate to your CFO that the IRR (Internal Rate of Return) was compelling and that more investment would translate into more profit?
It is now possible with RevenuePerform's Digital Strategy as a Service Platform. A proven approach to reducing the risk of poor sales performance or bad marketing decisions.
We will show you how to remove the burden of limiting approaches and unpredictive outcomes. Not unlike Software as a Service (Saas), the outsourcing of your digital strategy as a service in the cloud is now possible.
Our "Digital Marketing as a Service" programs enable you to focus on your business while we focus on creating the right messaging, creative, content and marketing resources you need to drive the marketing and sales engine.
While the majority of organizations apply the traditional "sales funnel" philosophy, RPM believes that approach is no longer sustainable in today's buyer environment. Buyer's are better informed and the funnel has been replaced with a "sphere of relevancy" model that must mirror the buyer's journey and add digital conversations to generate meaningful engagements. The result is an improved buyer experience on your website that enables you to engage in a trusted manner and increases the velocity to convert more prospects into qualified buyers.
It comes down to ...Digital marketing
What are the top three lessons of successful digital marketing? Here is a what Robert Tas managing director and head of digital marketing at JP Morgan Chase had to about successful digital marketing
Our "Digital Sales Engine as a Service" program enables you to keep the pipeline filled with better and more qualified buyers. Using a dedicated team of people supported by proprietary technologies, we identify, develop, nurture and provide sales ready/qualified leads.
Not sure when or how best should your sales (inside or field) teams engage with prospective buyers? RevenuePerform.com will review your current approach and help guide you at every stage so you can be self-sufficient or if you prefer, outsource your sales development requirements to our team.