The future of your business is all about being "digital". And in order to establish a digital strategy for your organization you need to answer these questions;
The following is an excerpt from a McKinsey & Company interview with the chief digital officer of Renault as he explains how he created a corporate culture with digital as the core dna of the company.
There was a time when the only screen we had was a Television screen and occassionally we'd go to a "Big" screen theatre. Fast forward to today and screen conversations include not only your desktop and smart phone. Add your tablet and the omnivore concept of simultaneous use of possibly three screens at once and if you want to, throw in Google Glass!
So why is it more important then ever before your "digital" organization to embrace the four screen world? Below is an interesting presentation that took place last year at the Monaco Media Forum 2012.